What the heck does social media have to relate to SEO? At MWI, we get this a lot from current and prospective clients. While social media has been an increasing channel for marketing in recent times, many firms haven’t yet begun to benefit from it. This is especially important if you are investing in SEO. While the benefits of using social media may not be immediately apparent, they are vital for SEO support. Here are five reasons why social media is crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. If people tweet, سيرفر زيادة اشتراكات share, like, comment or share the content they like, this is called a social engagement. The more the number of social interactions that a piece content receives, the more social signals you build to your website. These social signals are used by search engines to rank the content. This is a way for search engines to identify what people find most useful and also what they consider to be good quality. A piece of content can also be indexed instantly when it’s getting a lot of social interactions.
2) Link Building
There are no more days of asking for websites to add links to yours. Google’s Panda/Penguin algorithms have forced SEOs to build links the traditional way: create good quality content that is pertinent. How can you get your content to websites that will link to your website, even if the request is thought to be «unnatural»? Social media is your solution. Social media lets you post your content and share it with relevant audiences who may be willing to link to it, if it is worth linking to. They will also be able to share your content with other people increasing your influence.
3) Content Amplification
You could create any top-quality content you like however, it will not get much traction without amplification. Marketing via email is an effective method to increase the reach of your content but it will only reach those in your list of marketing contacts. Social media can help you reach new audiences with your content. If you share your content with your followers, they will be sure to share it with their own followings If they are satisfied with the content. The people who share it will be able to share your content with their followers, increasing the reach of your content. You will also gain relevant traffic as well as inbound linking social signals, as well as brand recognition These can be used by search engines to determine content to determine the quality of your content.
content amplification lifecycle
4) Brand Sensibilization and Brand
Brand identity and awareness can tell search engines much about the credibility of your site’s content and how much it is respected in their ranking algorithms. Social media helps to build brand awareness and increases the quality of your content. Google refers to this as co-citation. These co-citations are built by using social media to boost Google’s trust and assist with the search engine’s branded searches.
5) Social Indexing
Since search engines index social media websites and display them in search results pages. This allows your brand to be displayed in search results for brand-related queries, which aren’t exclusive to your site. However, it’s even more than that. Individual tweets from Twitter were once indexable and displayed in the search results. This allowed your website to rank higher in searches. The program was only temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.