Five Reasons Social Media is important for SEO

What exactly does social media have to in relation to SEO? MWI receives this information a lot from clients who are prospective or current. While social media has been an increasingly popular channel for marketing over the last few years, many firms haven’t yet begun to profit from it. This is especially true when you’re investing in search engine optimization. While the benefits of using social media are not immediately apparent, they are essential for SEO aid. From the myriad of reasons to think about social media as a part of your overall strategy to be online Here are five reasons it’s important to SEO.

1.) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. A social engagement happens when people like, comment or share tweets about an article. Content that has more engagements on social media will be able to show more social signals. Search engines analyze the social signals they receive, and use them as an indicator of quality when ranking content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithm deems high-quality. If something is receiving lots of social engagement It can be quickly classified.

2.) Link Building
Long gone are the days of going out and asking for websites to add links to your site. Google’s Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create top-quality content that’s relevant. How do you reach websites that are willing to link to your site, if asking them directly would be considered «unnatural»? Social media is the answer. Social media lets you present your content in front of people who are interested and could be in a position to influence them to link to your content if it’s worth linking to. These users will then promote your content to others, increasing your influence.

3.) The amplifying of content
You can make all the excellent content you’d like to however it will not gain an enormous amount of attention without amplification. Email marketing is an excellent method of amplifying content but it will only be able to reach the people on your list of marketing contacts. Social media enables you to reach new audiences with your content. Once you share your content, the people who follow you will spread it to their networks when they are satisfied with the content. These people will then share it with their following which will increase the reach of your content. In addition, you’ll gain relevant traffic, inbound linking as well as social signals and brand awareness and can be used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand’s name and reputation to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the quality of your content. This is what Google refers to as a co-citation. Building these co-citations using social media can improve the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing the social media pages since a while so they can now appear on the search results pages. This lets your brand show up in search results that include branded search queries , which is more than only your website. It gets even more effective. Individual tweets from Twitter were initially indexed and included in search results too which gave another means to get your content noticed in the search results. The program was only temporary, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.