Five Reasons Why Social Media is essential for SEO

What does social media have to in relation to SEO? At MWI, we get this a lot from the current and potential clients. Although social media has been a growing channel for marketing in recent years, the majority of firms haven’t yet begun to profit from the potential of it. This is crucial if you are investing in SEO. Setting up and managing social media accounts is extremely crucial to support SEO initiatives, but the benefits are not immediately evident. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. When people share content via Twitter, Facebook or comment on the content it is referred to as a social engagement. A piece of content that has more social engagements will show higher social signals. Search engines measure these signals from social media, and consider it an index of quality when ranking the content. It’s a way to measure what content is popular with users over what their algorithm determines to be of high quality. The content you’ve created can be quickly indexed when it’s getting a lot of social engagement.

2.) Link Building
It’s past the time that you could go out and ask for links from other websites. With the emergence of Google’s Panda and Penguin algorithms SEOs are now forced to perform link building in by hand to create quality content that is link-worthy. How do you get in touch with websites willing to link to your website if asking them directly is thought to be an «unnatural» link building practice? Social media is the answer. Social media enables you to present your content in front of relevant groups of people who may be influenced to link to it in the event that it is worthy of linking to. They will also spread your content among others, increasing your influence.

3) Content amplification
You could create any top-quality content you like however, it will not get any traction without amplifying it. Sure, email marketing can be an effective way to boost content, but it’ll only be able to reach people who are in your marketing database. It is possible to reach new audiences via social media. After you have shared your content, those who follow you will also be able to share it with their followers in the event that they find it helpful. This will allow them to recommend your content to their followers, increasing your reach. In return, you earn a lot of relevant traffic such as inbound links, social signals , and brand awareness All of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
The brand’s identity and reputation can inform search engines many things about the quality of your site’s content and the degree to which it should be respected in their ranking algorithms. Alongside boosting your content Social media can also create brand awareness. This is what Google refers to as a co-citation. These co-citations can be developed through social media , which can help improve Google’s trust as well as aid with brand-name searches.

5.) Social Indexing
Since the search engines are able to index social media sites, they are now showing in search results pages. This enables your brand to appear on search results when you type in branded search queries , which is more than just your own website. This gets better. Individual tweets from Twitter were once indexed and included in search results. This allowed your site to be ranked higher in search. It was temporary, however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.